Fitness Cubed Inc. Privacy Policy

Effective Date: 2/16/2023

In this Privacy Policy, we describe how Fitness Cubed Inc. (“Fitness Cubed,” “we,” “us,” or “our”) collects, uses, and discloses your information. We also describe the rights and choices you have regarding our use of your information.

This Privacy Policy applies to the information that we collect about users of the Fitness Cubed websites (www.cubii.com,www.cubii.ca, cubii.com.au, cubii.nl, cubii.it, cubii.es) and any associated pages or sub-domains (the “Site”) and mobile application (the “App”). We refer to the Site, App, and the services available through them as, collectively, the “Services.” Your use of our Services is subject to this Privacy Policy and our Terms of Use.

Fitness Cubed is headquartered in Chicago, United States, and our Services are provided to you by Fitness Cubed Inc. If you are a resident of the European Union (“EU”), Fitness Cubed Inc. is the controller of your personal data for the purposes of EU data protection laws.

This policy is written in English language. To the extent a translated version conflicts with the English version, the English version controls. Unless indicated otherwise, this Privacy Policy does not apply to third-party products or services or the practices of companies that we do not own or control, including other companies you might interact with on or through the Services.


This Privacy Policy contains the following sections:

  1. The Information We Collect
  2. How We Use Your Information
  3. How We Share and Disclose Your Information
  4. Legal Bases for Use of Your Information
  5. Cookies and Similar Technologies
  6. Online Analytics and Advertising
  7. Retention of Your Information
  8. Third-Party Links and Features
  9. Data Subject Rights and Your Marketing Choices
  10. State Privacy Law Disclosures
  11. Children’s Privacy
  12. International Users
  13. How We Protect Your Information
  14. Changes to Our Privacy Policy
  15. Contact Information

We obtain a variety of information from and about you as you use the Services. Please note that we need certain types of information so that we can provide the Services to you. If you do not provide us with certain information, or ask us to delete it, you may no longer be able to access or use our Services. For example, if you are a customer but do not provide us with your billing information, we won’t be able to fulfill your orders.

a. Information You Provide to Us

We collect a variety of information that you provide directly to us. For example, we collect information from you when you:

    • Register for an account;
    • Place an order;
    • Communicate with us on our Websites, App, over the phone, on third-party social media sites, and by mail or email;
    • Sign up for our newsletter;
    • Use our App or the Studio+ Services;
    • Participate in Fitness Cubed sweepstakes, contests, or research;
    • Reviews, comment, or otherwise post on or through our Services; or
    • Request customer support and technical assistance.

    The specific types of information we collect from you depend on the Services you use and the information you choose to provide, but such information generally includes:

      • Your name, address, telephone number, and email address;
      • Log-in credentials;
      • Billing and shipping information, such as billing and shipping address and payment information;
      • Your purchases through our Services;
      • Health information that you provide through our App, such as profile information, height, age, weight, gender, and nutrition information;
      • Your feedback about our products and services;
      • Your interactions with customer service; and
      • Any other information you choose to provide directly to us.

      If you request that your Fitness Cubed product or service purchase be shipped to someone other than yourself (such as a gift recipient), we use the information you provide about the other person to fulfill the shipment.

       b. Information We Collect Through Automated Means

      When you use our Services, we collect certain information automatically as described in this section. We and our service providers (which are third-party companies that work on our behalf) may use a variety of technologies, including cookies and similar tools, to assist in collecting this information. You can learn more about our use of cookies and similar tools in the “Cookies and Similar Technologies” section below.

          • Usage Data. We collect and analyze information about how you use our Services. This information includes the dates, times, frequency and durations you access our Services, which features you use and which pages you visit, the type of browser through which you access our Services, error logs and other system activity, and the websites that referred you to our Services. We also collect and analyze information about your transactions on our Services.
          • Device Data. We collect and analyze information about the device(s) you use to access our Services. This information includes your IP address, information about your device’s hardware, the operating system on your device and the version of that operating system, your language preferences, unique device identifiers, advertising identifiers, and information about the mobile network you use.
          • Information Collected Through Apps.  If you choose to connect your Fitness Cubed \product to the App, we will collect information about your use of your Fitness Cubed product, including calories, distance, time and strides. As explained in “Information You Provide To Us” above, we also may collect any profile information you choose to provide, such as height, age, and gender.
            • From the Fitbit app: Sleep, weight, profile information, heart rate, location/GPS, food and water logs, and activity/exercise.
            • From the Apple Health app: active energy, body temperature, body fat percentage, BMI, basal body temperature, cycling distance, blood pressure, dietary energy, heart rate, height, lean body mass, respiratory rate, sleep analysis, steps, systolic blood pressure, waist circumference, walking/running distance, water consumption, and weight.
          • Location Information. When you use the Services, we and our service providers collect general location information from your computer or mobile device. “General” location information means information about the city and state in which your device is located based on its IP address. This information allows us to give you access to content that varies based on your general location. You may also choose to allow us to access your precise GPS location information. We will always ask your permission before collecting your precise GPS location information. You can disable precise geolocation tracking on your device at any time. For more information, see the “Data Subject Rights and Your Choices” section below.
          • Referral source. If you visit our site via a referral link from one of our partners (such as a health insurer), we may collect the name of that referral source.

      c. Information We Collect from Social Media and Other Content Platforms

      When you “like” or “follow” us or otherwise interact with us on Facebook, Instagram, Twitter, or other social media sites, we may collect some information from you, including your name, e-mail address, and any comments or content you post relevant to us. We also collect your information if you sign up for one of our promotions or submit information to us through social media sites.

      d. Information We Collect from Others

      We may also receive additional information, such as demographic, , and statistical information, from third parties, such as business partners, marketers, researchers, analysts, and other parties.


      We and our service providers use the information described above to:

        1. Complete a purchase;
        2. Provide you with updates and information about your orders or purchases;
        3. Provide, manage, and improve the Services;
        4. Respond to your requests for information and provide you with more effective and efficient customer service;
        5. Conduct internal business operations in support of our Services, such as auditing, security, resolving crashes, preventing fraud, invoicing and accounting, sales and marketing, analytics, and research and development;
        6. Contact you by email, mail, or phone regarding Fitness Cubed and third-party products, services, surveys, research studies, promotions, special events, and other subjects that we think may be of interest to you;
        7. Customize content, preferences, and advertising on the Services and other services, as well as to customize marketing;
        8. Help us better understand your interests and needs;
        9. Comply with the laws, regulations, and other legal process and procedures;
        10. Establish, exercise, or defend our legal rights; and
        11. Take steps that we reasonably believe to be necessary to protect the safety, security, and rights of Fitness Cubed, its employees, service providers, and others.

      Please note that we may combine the information that we collect through the Services with information that we collect automatically or receive from other sources and use such combined information in accordance with this Privacy Policy.

      We may also aggregate, de-identify, and/or anonymize any information collected through the Services in such a way that we cannot reasonably link information to you or your device. We may use such aggregate, de-identified, or anonymous information for any purpose, including without limitation for research and marketing purposes.


      We and our service providers will share your information in the following ways:

        1. Service Providers. We provide access to or share your information with select third parties who perform services on our behalf, such as billing, sales, marketing, product content and features, advertising, analytics, research, customer service, delivery, data storage, security, fraud prevention, payment processing, and legal services. For example, we use Vimeo OTT to power the Services and provide customer support. You can read more about how Vimeo uses your personal information here: www.vhx.tv/privacy
        2. Other Third-Party Apps. When you initiate a connection with a third-party service (e.g., the Apple Health app, FitBit, MyFitnessPal) through the Services, we will share information about you that is required to enable delivery of the third-party content. Similarly, if you connect your Fitness Cubed product to another third-party app, you acknowledge that information may be shared with the third-party app during the connection (e.g., information about how you use your Fitness Cubed product). If you choose to initiate these connections, you agree that the third-party app’s policies and terms, and not Fitness Cubed’s, govern these connections. We urge you to read the privacy and security policies of these third parties.
        3. Referral Partners. If you access the Services by clicking a referral link provided by one of our health insurance partners (“Referral Partner”) and you subsequently make a purchase through the Services, we may share your name, email address, mailing address, and the name of the product or subscription you purchased with the Referral Partner.
        4. Protection of Fitness Cubed and Others. We may access, retain and disclose the information we collect and maintain about you if required to do so by law or in a good faith belief that such access, retention, or disclosure is reasonably necessary to: (i) comply with law or legal process (e.g., a subpoena or court order); (ii) enforce our Terms of Use, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (iii) respond to claims that any content violates the rights of third parties; (iv) respond to your requests for customer service; and/or (v) protect the rights, property or personal safety of Fitness Cubed, its agents and affiliates, its users, and/or the public. This includes exchanging information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes.
        5. Business Transfers. As we continue to develop our business, we may buy, merge, or partner with other companies. In such transactions (including in contemplation of such transactions), user information may be among the transferred assets. If a portion or all of our assets are sold or transferred to a third party, user information (including your email address) would likely be one of the transferred business assets. If such transfer is subject to additional mandatory restrictions under applicable laws, Fitness Cubed will comply with such restrictions. • Your Consent. If you have consented to our sharing of your information, we will also share your information consistent with your consent.

      From time to time, Fitness Cubed may share aggregate or anonymous information about use of the Services, such as by publishing a report on usage trends. We may share or disclose such aggregate or anonymous information with any third party, including advertisers, promotional partners, and sponsors. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.


      For residents of the European Economic Area, the EU General Data Protection Regulation (“GDPR”) requires us to have a “legal basis” (or justifiable need) when we process your Personal Data (as that term is defined in the GDPR). To the extent the GDPR applies, our legal bases for processing Personal Data are as follows:

        1. Where your Personal Data is necessary to perform our obligations pursuant to a contract (or pending contract) with you. For example, we will process your Personal Data to comply with our Terms of Use (which you accept by browsing the websites/registering for our Services), to enter into a contract with you, and to honor our commitments in any contracts that we have with you.
        2. Where your Personal Data is necessary for our legitimate interests or the legitimate interests of others. For example, we will process your Personal Data to provide security for our Services; operate our business and our Services; ensure safe environments for our employees and visitors; make and receive payments; comply with legal requirements and defend our legal rights; prevent fraud; and know the customer to whom we are providing Services.
        3. Where use of your Personal Data is necessary for us to comply with our legal obligations. For example, we will process your Personal Data to comply with tax laws.
        4. Where we have your consent. For example, where a country requires that we obtain your consent before directly marketing to you, we will process your Personal Data on the basis of your consent.



      • Types of Technologies We Use

      We and our service providers may use cookies and similar technologies such as web logs, tags, tracking pixels, and other similar tracking technologies on the Site and Services. A cookie is a small text file that is placed on your computer or mobile device when you visit a website, and it enables us to: (i) recognize your computer; (ii) store your preferences and settings; (iii) understand the web pages of the Services you have visited; (iv) enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; (v) perform searches and analytics; and (vi) assist with security and administrative functions. Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in websites, online ads, and/or email that are designed to: (i) collect usage information like ad impressions or clicks and email open rates; (ii) measure popularity of the Services and associated advertising; and (iii) access user cookies. As we adopt additional technologies, we may also gather information through other methods.

      We use the term “cookie” in this section to refer broadly to all types of tracking technologies we use.

      • Types of Information Collected and Purpose of Collection

      We use cookies to facilitate the collection of the information described in Section 1b above. We and our service providers use this information for analytics purposes to better understand how visitors use the Site, which allows us to offer you a more tailored experience in the future by understanding and remembering your particular browsing preferences. We and our advertising partners also may use cookies to serve relevant advertisements for our products and services and those of third parties.

      Types of Cookies we use

      We use first-party and third-party cookies for several reasons. Some cookies are necessary for technical reasons for our Site to operate and/or provide basic functionality to you, and we refer to these as “essential” cookies. Other cookies enable us to customize and enhance your experience on our Site and the Services. Third parties also serve cookies through our Site for advertising, analytics and other purposes. The specific types of first- and third-party cookies served through our Site and the purposes for which we use them are described in more detail below.

        • First-party cookies: These are cookies created by Fitness Cubed that allow you to browse our Site and use its features. They may also assist in analytics activities.
        • Third-party cookies: In addition to our proprietary cookies, we may allow third parties to place cookies on your computer, access them and associate web beacons with them. These cookies enable third-party features or functionalities to be provided on or through the Site for the purposes listed above. The parties that set these third-party cookies can recognize your device both when it visits our Site and also when it visits certain other websites.

        The types of first- and third-party cookies we use on the Site are:

            • Essential website cookies: These cookies are strictly necessary to provide you with services available through our Site and to use some of its features. Because these cookies are strictly necessary to deliver the Site, you cannot refuse them without impacting Site functionality.
            • Functional cookies: These cookies allow you to browse our Site or benefit from some of its features, such as memorizing language or display preferences. Similar to essential cookies, if these cookies are disabled, it could impair your Site experience. For example, these cookies help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via email or SMS.
            • Analytics cookies: These cookies allow us or our third-party analytics providers to collect anonymized and/or aggregate statistics on how visitors use the Site, which we use to improve the Site and Services.
            • Advertising cookies: These cookies, provided by our third-party advertising partners, collect information about your online activity and preferences so that we can provide advertising that is most relevant to you and analyze how visitors interact with our ads.


        • Cookie Management

        Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). Please note that if you choose to block essential or functional cookies, you may not be able to take advantage of certain features on the Site or the Site may not display property.


        • Analytics

        We may use third-party web analytics services (such as those of Google Analytics) on our Services to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.

        If you receive email from us, we may use certain analytics tools, such as tracking pixels, to capture data such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

        • Notice Concerning Do Not Track.

        Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for third-party purposes, which is why we describe a variety of opt-out mechanisms above. However, we do not currently recognize or respond to browser-initiated DNT signals. Learn more about Do Not Track.


        We keep your information for no longer than necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws.


        The Services contain links to third-party websites and third-party plug-ins (e.g., Twitter, Facebook, and other social media platforms), and allow you to integrate with third-party services. If you choose to use these websites, features, or plug-ins, you may disclose your information not just to those third parties, but also to their users and the public more generally depending on how their services function. Fitness Cubed is not responsible for the content or practices of such third-party websites or services. The collection, use, and disclosure of your information will be subject to the privacy policies of the third-party websites or services, and not this Privacy Policy. We urge you to read the privacy and security policies of these third parties.


        • Your Legal Rights

        If you would like further information in relation to your legal rights under applicable law, the procedures to exercise any of your rights, or would like to exercise any of them, please contact us at [email protected]. Your local laws, such as those in the European Union, may permit you to request that we:

          • provide access to and/or a copy of certain information we hold about you;
          • prevent the processing of your information for direct marketing purposes (including any direct marketing processing based on profiling);
          • update or rectify information which is out of date or incorrect;
          • delete certain information which we are holding about you;
          • oppose, cancel, or restrict the way that we process and disclose certain of your information;
          • transfer your information to a third-party provider of services; or
          • revoke your consent for the processing of your information.

          We will consider all requests and provide our response within the time period stated by applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We may request you provide us with information necessary to confirm your identity before responding to your request as required or permitted by applicable law.

          If applicable, you may make a complaint to the data protection supervisory authority in the country where you are based. Alternatively, you may seek a remedy through local courts if you believe your rights have been breached.

          • Marketing Communications and Sharing

          You may instruct us not to use your contact information to contact you by email, postal mail, or phone regarding products, services, promotions and special events that might appeal to your interests by contacting us using the information below. To opt-in to commercial SMS messaging, you will need to provide your phone number and agree to our Mobile Terms of Service to provide consent. In commercial email and SMS messages, you can opt-out by following the instructions located at the bottom of such emails or SMS messages. Please note that, regardless of your request, we may still use and share certain information as permitted by this Privacy Policy or as required by applicable law. For example, you may not opt-out of certain operational emails, such as those reflecting our relationship or transactions with you.

          • Leaderboard Information

          For users of our App, we collect aggregate information relating to calories burned, exercise time, and distance traveled (the “Leaderboard Information”) in order to display such information to other users of the Services on the “Group Leaderboard.” Leaderboard Information is not linked to your personal information. The aggregate information we collect is pooled together to help us improve our Service and to allow users of the Service to gauge their performance vis-à-vis other users. You may elect not to include and display your aggregate information in the Leaderboard Information by selecting the applicable option on the Websites or App.

          • Privacy Rights for California Residents

          The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes. For information on rights you may have as a California resident under the California Consumer Privacy Act, please see “State Privacy Law Disclosures” below.

          10. CHILDREN’S PRIVACY

          The Services are intended for general audiences and not for children. If we become aware that we have collected “personal information” (as defined by the United States Children’s Online Privacy Protection Act) from children under the age of 13 without parental consent, we will take reasonable steps to delete it as soon as possible. We also do not knowingly process Personal Data of EU residents under the age of 16 without parental consent. If we become aware that we have collected data from an EU resident under the age of 16 without parental consent, we will take reasonable steps to delete it as soon as possible. We also comply with other age restrictions and requirements in accordance with applicable local laws.


          If you are a resident of the United States, certain state privacy laws (including but not limited to the California Consumer Privacy Act (“CCPA”), as amended) require us to provide you with additional information about our privacy practices with respect to your Personal Information (as that term may be defined in applicable law).

          • Collection and Use of Personal Information

          In the preceding 12 months, we have collected the following categories of Personal Information: identifiers, information subject to Cal. Civ. Code § 1798.80(e), characteristics of protected classifications under California or U.S. law, commercial information, Internet or other electronic network activity information, geolocation data, professional or employment-related information, audio, electronic, visual or similar information, inferences drawn about you. We collect this information from the sources described in Section 1 of our main Privacy Policy above, for the purposes described in Section 2 of the Policy.

          • Disclosure of Personal Information

          We may share your Personal Information with our service providers and third parties as described in Section 3 of our Privacy Policy above. In the preceding 12 months, we have shared all categories of information we collect with our service providers for business purposes. We have disclosed the following categories of Personal Information for commercial purpose: identifiers, commercial information, internet or other electronic network activity information.

          • Sale of Personal Information

          Certain state laws allow you to opt out of the “sale” of your Personal Information. These laws define “sale” broadly to mean the sharing of personal information with third parties who are not acting as our service providers. While Fitness Cubed does not “sell” information for money, we do allow certain advertising partners to use tracking technologies to collect certain pieces of information from our site visitors, including device identifiers, cookies, advertising IDs, and IP addresses so that we and our partners can tailor and serve you relevant advertisements. For more information about these technologies, please see Section 5 above. To opt out of sharing your information for purpose that are considered a “sale” under state law, please click the “Do Not Sell My Personal Information” link Do Not Sell My Personal Information or in the footer of any of our Sites.

          • Your Rights

          Depending on your jurisdiction of residence and subject to certain limitations, you may have the right to request:

            • More information about the categories and specific pieces of Personal Information that we have collected, used, sold, and disclosed about you;
            • Deletion of your Personal Information; and
            • That we refrain from “selling” your personal information, as described above.

            You also have the right not to be discriminated against if you exercise any of these rights. To make a request, please contact us at [email protected], fill out this webform, or call us at 844-282-4401. We may ask you to provide us with information necessary to reasonably verify your identity before responding to your request. We will consider all requests and provide our response within the time period required by applicable law. Please note, however, that certain information may be exempt from such requests. You may also submit your request via an authorized agent registered with the California Secretary of State if you have provided the agent with written permission for such requests.


            Please note that in providing services to you, Fitness Cubed and/or its partners and service providers may transfer, store, and/or process your data in countries other than your country of residence, including the United States, in accordance with applicable law. By providing us with your information, you acknowledge any such transfer, storage or use.

            If you live in the EEA, please note that if we provide any information about you to any non-EEA members of our group or third-party information processors, we will take appropriate measures to ensure such companies protect your information adequately in accordance with this Privacy Policy. These measures include signing Standard Contractual Clauses in accordance with EU and other data protection laws to govern the transfers of such data. For more information about these transfer mechanisms, please contact us as detailed in the “Contact Information” section below.

            If applicable, you may make a complaint to the data protection supervisory authority in the country where you are based. Alternatively, you may seek a remedy through local courts if you believe your rights have been breached.


            We take measures to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the internet, and no means of electronic or physical storage, is absolutely secure. By using our Services, you acknowledge and accept that we cannot guarantee the security of your information transmitted to, through, or on our Services and that any such transmission is at your own risk.

            You are responsible for keeping your account information—and especially your login information—confidential. We ask you not to share your login credentials with anyone.


            We reserve the right to amend this Privacy Policy at any time. We will make the revised Privacy Policy accessible through the Services, so you should review the Privacy Policy periodically. You can know if the Privacy Policy has changed since the last time you reviewed it by checking the “Effective Date” at the beginning of this Privacy Policy. If we make a material change to this Privacy Policy, we will provide you with notice in accordance with legal requirements. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.


            If you wish to contact us or have any questions about or complaints in relation to this Privacy Policy, please email us at [email protected] or call us at +1 844 282 4401.