Our focus has always been about the customer experience. One key pain point for health and fitness is staying motivated. We hear it all the time, "I bought a treadmill and now it sits in the garage un-used." Hence we saw an opportunity in the fitness space to turn clunky and archaic fitness equipment into chic modern exercisers that you will actually stick with.
Watch our interview with BXP Editor-in-Chief, Linda Casey as we talk about how we're changing the way the world works with a design-forward fitness device: